Build the Business, Not Just the Product: MedTech Lessons from LSI Europe
MedTech Unboxed: Presented by Chamfr
Strategics aren’t just looking for great MedTech products. They’re looking for de-risked businesses with a clear path to growth.
In this episode of MedTech Unboxed, Steve talks with Omar Khateeb, Founder and CEO of MarketCraft, about his biggest takeaways from LSI Europe, a MedTech innovation and investment conference in Barcelona, and what they mean for founders, suppliers, and service partners.
Omar shares what stood out from strategics including Stryker, Edwards, and CONMED, and why companies need to think about market de-risking alongside technical, clinical, and regulatory progress. He also discusses starting market development earlier and building a business that a potential acquirer can actually scale.
For CDMOs and other MedTech professionals, the conversation also challenges the idea that conferences are primarily about immediate leads. Omar explains why understanding where technology and capital are moving, building relationships earlier, and creating familiarity before a prospect needs you can be far more valuable over time.
It’s a practical look at what it takes to build a business around the technology.
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