How MedTech Sales Hunters Win New Business in a World of Spam, Silence, and Long Cycles | Dominic Testo
MedTech Unboxed: Presented by Chamfr
Why are so many sales teams acting like order takers instead of hunters? In this episode, Steve talks with Dominic Testo about what medtech commercial teams need to win new business today: confidence, persistence, creativity, and the discipline to prospect even when buyers do not respond right away.
They break down why prospecting feels harder now, how younger or less experienced reps can build the right hunter mindset, and why strong messaging matters more than generic outreach. Dominic also shares practical ideas for cold calls, creative follow-up, target-account strategy, trade show prospecting, and how to approach technical buyers, engineers, and decision-makers in complex manufacturing and medtech sales environments.
If you sell into medical device companies, contract manufacturers, or technical B2B markets, this episode is a practical conversation on prospecting, business development, and building a pipeline when attention is scarce and trust has to be earned.
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